Methodology

Targeted Business Intelligence

Access to relevant and timely data and insights help companies make better business decisions. That is a common theme that the majority of our clients agree on. However, our clients also cite the lack of reliable data as their most pressing challenge. Manhattan Strategy has enabled clients on hundreds of occasions to make more informed strategic and tactical Growth and Go-to-Market decisions by bridging this knowledge gap.

We leverage our expertise in Primary Research, both Internal and External Market Intelligence (survey and open-ended research), to provide our clients with insights on customers, competitors, markets, suppliers, best-in-class corporations, and the regulatory environment. Our methodology focuses on conducting real-time primary research, often engaging dozens of participants in informed conversations. This is complemented by existing resident knowledge, gathered across over 600 engagements that our team has conducted for our clients. Manhattan Strategy also brings extensive synthesis and analysis capabilities to its research, leveraging strategic frameworks and business concepts to draw meaningful conclusions, conduct gap analysis and assessment, and create actionable recommendations for clients. This differentiates us from pure market research firms, and places us in a unique position of providing extensive research as well as strategic and tactical advisory services. We employ a comprehensive research methodology known as Targeted Business Intelligence (TBI). The methodology consists of:

Market Intelligence:

In order to sustain competitive advantages, a business must understand the market in which it operates. By examining overall market dynamics - including but not limited to: major competitors, client partnerships and other market participants - we develop an initial overview of the marketplace. This insight serves to assist decision makers to better understand key issues, opportunities and threats within their own markets.

Internal Intelligence:

Any decision a business makes impacts the internal components of its operations. Defining how these internal components relate to the issue at hand and, more importantly, how they are affected by different decisions is critical to selecting a strategy that works. Our clients have peace of mind knowing that whatever strategy they select takes into account the internal resources that allow them to maximize performance and management goals.

Customer Intelligence:

No business exists without customers. No strategy works without understanding how it affects customers. By researching and analyzing our clients' target customers' reaction to certain strategies, we are able to offer solutions that minimize risk, maximize ROI and, overall, create competitive advantages.

Financial Intelligence:

Determining which direction to take within a competitive market is a difficult task. Opportunities are easily lost without a thorough understanding of how decisions affect a company's performance. By measuring the financial impact a decision has on the bottom line, companies minimize risk when selecting from multiple strategies. Overall, the utilization of financial modeling helps our clients reach definitive conclusions about how to better operate within a competitive market.