Growth

Revenue and profit growth is one of the primary objectives of successful companies. The viability of meeting growth targets depends on execution, but also on the external factors that surround a company. The behavior of market forces such as customers, competitors, and suppliers can have a significant impact on a firms business. By identifying emerging trends, tracking competitor actions and predicting market responses to strategic moves, Manhattan Strategy develops meaningful, action-oriented growth solutions for clients across many different geographies and industries.

Market Assessment

Many organizations fail to perform the necessary due diligence on the markets that they serve or plan to serve. Often times, off-the-shelf reports do not provide the insights that can enable a firm to distinguish itself in the market. Manhattan Strategy has developed a 360 degree market assessment framework that provides the level of detailed facts and analysis to our clients. As a whole or in individual modules, this framework supports our client's market assessment, market entry, and market share growth objectives.

Market Structure - insights on size, profitability, segmentation, and channels
Competitive Advantage - internal capabilities assessment and gap analysis vis-a-vis customer needs, competitor offerings, innovation and technology
Risks and Hurdles - insights on emerging threats, customer requirements/preferences, disruptive technologies, etc.
Future Growth - recommended areas for growth, specifically market, product and customer focus
Competitive Dynamics - competitor strengths, weaknesses, business models, and market position assessment
Customer and Channel - segmentation, needs, buying habits, and decision making criteria
Government Regulation - existing and proposed, implications for market growth, profitability, and competition

Manhattan Strategy clients looking to grow within existing markets, services, and products need to grow existing relationships and find new customers. Often, this means increasing share at the expense of competition. Our clients are at the forefront of innovation and leverage it to distinguish themselves and win market share. We provide additional support, by providing unique intelligence on the customer – who to target (segmentation), how they buy, what they buy, and most importantly the key factors that shape their decisions to choose one product and service over the other. Our insights are focused on business-to-business environments and lead to measurable results.

Identify the most profitable customers
pIdentify the customers with the highest "capture" potential
Identify unique sales tactics to enhance probability of capture
Implement and measure result

Business Plan Validation

The last things our clients want is for the Board and Senior Management to doubt their new business and growth ideas based on lack of data. It helps tremendously if the analysis is built off of a robust set of facts. When launching and pitching new business ideas, clients need validation to make their case stronger. This might include:

Market size and growth validation
Customer needs and wants validation
Competitive structure validation
Pricing, share, products, cost, etc.
Go-to-market validation
Business model validation

Manhattan Strategy provides research and analysis expertise at various stages of business plans:

Concept (writing business plans)
Research (filling data gaps)
Analysis (business model assessment)
Funding (internal and external selling)

Benchmarking and Best-in-Class Analysis

A core part of our TBI methodology focuses on providing recommendations that leverage best-in-class solutions, both from peer companies as well as out-of-industry companies. Our customized benchmarking studies allow clients to collect real-time, apples to apples data (quantitative and qualitative), allowing them to measure performance and implement suggested practices to enhance performance. For growth-specific benchmarking solutions, clients engage Manhattan Strategy for both functional, process, and cost benchmarking.

Functional Benchmarking - salesforce design, marketing investment and mix, product planning, HR, finance, etc.
Process Benchmarking - product launch process, order fill process, warehousing and delivery process, customer service process etc.
Cost Benchmarking - manufacturing cost benchmarking and other cost per unit assessments

Manhattan Strategy has completed over 600 unique engagements focused on external analysis, the majority of which include benchmarking as a key input driver. At the core of all solutions lies our TBI model - expertise in primary research, both Internal and External Market Intelligence (survey and open-ended research), to provide our clients with insights that drive informed business decision.